ClientEY Doberman / Kassa
LocationOslo, Norway
StatusPublished
CategoryIdentity
Year2023
PhotographerJulie Hrnčířová & Jan Khür
CreditsAgency: EY Doberman · Client: Kassa, Oslo Pensjonsforsikring
ServicesBrand Photography, Art Direction, Casting, Post-production
DescriptionA collaboration with EY Doberman to photograph the visual identity for Kassa, a new home loan service from Oslo Pensjonsforsikring built around mortgages that are simple, transparent and fair.
The brand, developed by EY Doberman, is built on simplicity, trust and approachability. Our brief was to translate that into pictures: clean geometry, calm daylight and human gestures that keep a financial product warm rather than clinical.
We worked between still life and people — objects handled, papers signed, hands and faces caught mid-thought — so the identity reads as something lived in rather than staged.
The edit alternates wide, quiet frames with close details, giving the system room to breathe across campaign, web and print applications.
